(appeared in the February 21, 2013 edition of The Huffington Post)
For the first time ever, the skill sets and resume building certifications that relate to the newest iteration of digital proficiencies are cheap, accessible, and increasingly credible. If your social media skills are behind the curve or if you are having trouble staying competitive in the job hunt — you have no one to blame but yourself.
“Social media marketing is the way forward for companies,” says Hazel Richardson, Director of Training at Salesforce Marketing Cloud. Richardson’s company recites the mantra of nearly all social media management platforms: they are experiencing incredible growth both in the platform usage itself as well as training users to be effective in gathering social media generated content. Kirsten Bailey, Director of HootSuite University, unpacks one of the factors at play in the increasing emphasis on social media skills, and says, “Companies get it. They want to make sure the people they are hiring, to a certain degree, are very socially savvy and that they understand how to navigate the online network space in a professional capacity.” Both Bailey and Richardson steer the educational components of two of the largest and most prestigious social media management systems.